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Telecom
Top signal today

DITO Aggressively Promotes eSIM and Level-Up 99 Promos Amid Growing User Complaints

DITO's aggressive prepaid eSIM push peaked on September 15, 2026, when a Facebook post promoting Level-Up 99 at ₱89 drove 136 comments and 79 likes, the highest engagement of any telecom post in the increment, far outpacing earlier DITO promos like a February 2026 Valentine's tweet at 173 views and a January 2026 Chinese New Year post at 222 views. Meanwhile, PLDT faced persistent subscriber grievances, including a repair ticket that regressed from processing to evaluation after an August 31 opening, and a Reddit user asking how to maximize PLDT Home Fiber Prepaid after just two days. Globe's valuation narrative also surfaced, with a post estimating its 33.8% Mynt stake could be worth ₱170B–₱192B if GCash lists at ₱7.50–₱8.50 per share against Globe's roughly ₱230B market cap.

31.14K engagements · 105 posts
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Real Estate
Top signal today

Ayala Land, BCDA commit P1B to modernize Market! Market! with subway link

Ayala Land and BCDA committed P1 billion to modernize Market! Market! under a 12-year, seven-month lease extension starting June 5, 2027, with the BGC subway station to be built inside the property, though syndicated coverage split between "until 2040" and "until end-2039" expiry framings. The lease-horizon angle drove the highest reach (11,615 views, 118 likes on Twitter), while a September 15 rail-advocacy Facebook post drew the strongest reaction profile (67 likes, 24 shares, 62 love reactions), and Ayala Corp. separately acquired 261,500 Ayala Land shares at an average P15.006 each.

27.57K engagements · 34 posts
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Government
Top signal today

BIR removes 12% VAT on electricity system loss charges to lower consumer power bills

The Bureau of Internal Revenue issued Revenue Memorandum Circular No. 97-2026 on September 14, 2026, removing the 12% value-added tax on allowable system loss charges within the Energy Regulatory Commission's approved cap, a move framed as consumer relief under President Ferdinand Marcos Jr.'s directive. Critics including Senator Bam Aquino argued the exemption saves only 0.5% to 0.8% of a total bill, roughly ₱21 monthly for a 200-kWh consumer, versus ₱3,500 or more annually under Senate Bill No. 266, while Akbayan, PHILRECA, and Senator Loren Legarda pushed for broader reforms such as House Bill No. 10585, the Zero System Loss Act. ERC Chairperson Francis Saturnino Juan confirmed an October implementation target, and Palace Press Officer Claire Castro said the BIR and Department of Finance have mechanisms to offset the estimated ₱10 billion in foregone VAT collections.

53.67K engagements · 100 posts
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Food & Beverage
Top signal today

Century Tuna Superbods 2026 crowns Austin Dizon and Vienne Luna as grand winners, marking 20th anniversary.

Century Tuna Superbods 2026 crowned Austin Dizon and Vienne Luna as grand winners, each taking home P1 million, marking the pageant's 20th anniversary. The finals-night Facebook recap post drew 488 likes, 30 shares, and 16 comments, while a swimwear segment clip earned 194 likes and 12 love reactions, and the Twitter winner announcement reached 1,175 views with zero likes. The most-liked single item was a finalist spotlight on Thalia Joaquin at 55 likes, showing audiences rewarded individual-contestant content over event-level coverage.

1.15K engagements · 25 posts
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Automotive
Top signal today

VinFast, Ford, Geely Drive PH Expansion as Mitsubishi Notches Customs Honor

VinFast led Philippine auto expansion news with 13 dealer partners and 27 new showrooms across Luzon, Visayas, and Mindanao toward a 60-dealership 2026 target, following its 34th dealership opening in Pasay with Ravox Car Dealership Corporation. Kia's EV3, offering 500km range and 202PS, drew the day's top single-model engagement ahead of its September 21 launch against the Toyota Urban Cruiser and Suzuki e Vitara, while Ford named Tim Wels managing director effective November 1, 2026, and Geely confirmed the Monjaro EM-i plug-in hybrid SUV for end-October 2026. Mitsubishi was recognized as a Top 3 importer by the Bureau of Customs for the first half of 2026, and Omoda and Jaecoo launched 24/7 roadside assistance covering NCR, CAR, and Regions I-VII and X-XIII.

417 engagements · 25 posts
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Banking
Top signal today

GCash expands digital investing and lending while Philippine banks compete on security and global recognition

GCash's planned IPO dominated discussion from September 12 to 14, 2026, with pricing reported at ₱8 to ₱10 per share and later P7.50 to P8.50, below the P10 ceiling, as roughly 80 percent of the base offering consisted of secondary shares and strategic shareholders Globe Capital Venture Holdings and Ant International Technologies retained their positions at a valuation near 39 times trailing earnings. Yet a GCash account review that put almost half a million pesos on hold for nearly a month drew 1,065 likes, 282 shares, and 345 comments, far outpacing IPO engagement, while GStocks PH's 280-company trading feature and Arthaland's preferred shares at 7.8105% and 7.3260% drew minimal response. Meanwhile, RCBC won two 2026 Philippine Quill Awards and its Hexagon Club drew 29 comments on one approval timeline, but September 14 complaints about a zero balance and a stuck password reset exposed a two-tier service experience, and Metrobank faced a cybersecurity professional's criticism that its debit card lacks the lock card feature its credit card offers.

1.11K engagements · 78 posts
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Crisis Comms Director, Northbridge Retail
Brand reputationPricingExec risk
SCOUP
Live
SCOUP
Morning Brief Active
Frequency
DailyWeeklyAlert
Delivery time7:00 AM
RecipientsAM+3
Delivering to 5 inboxes…
Board Summary: June
Drafted by SCOUP
Worknote
Draft a board-ready summary…
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Same wirePricing backlash · 17,000 posts overnight · one dataset
Filed for the crisis desk

Sentiment is diverging fast. Recommend a holding statement.

Reddit and comment-section sentiment on the pricing announcement turned overnight, a shift worth flagging before it reaches coverage.

Act within four hours.
Filed for the brand desk

Coverage tone is holding steady. No messaging change needed.

Headline coverage of the launch is holding steady and largely favourable. Worth watching pricing-related threads, but no messaging change needed yet.

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Government Public Sector Newsletter Demo
DailyWeeklyMonthly
Jul 18–23, 2026
Top
CRISIS & CONTROVERSYMILITARY & SECURITYOFW & MIGRATIONEDUCATIONINTERNATIONAL RELATIONSPOLITICAL & ELECTORAL
Impeachment, Corruption & Oil Prices: Weekly Cross-Sector Summary
Analysis Period: July 16, 2026 to July 23, 2026
Executive Summary

Three storylines led national conversation this period: the impeachment trial of Vice President Sara Duterte, an ongoing corruption crackdown, and rising fuel and commodity prices. Coverage and discussion picked up ahead of President Ferdinand Marcos Jr.'s State of the Nation Address on July 27. This summary draws on roughly 3,000 social posts, 1,800 news articles, and 11,000 comments monitored between July 16 and 23, across banking, telecom, and government mentions.

Headline findings. The impeachment trial carried the highest topic volume for the week, and corruption-related mentions rose between July 17 and July 23. Coverage noted that former Landbank managers are scheduled to testify on July 29 regarding the P612.5 million money trail. On the economic side, Brent crude moved above $100 per barrel, the peso weakened against the dollar, and the President's trust rating was reported at 34%.

Sentiment note. Overall sentiment across the three storylines was negative, with corruption posts drawing strong reactions. Reaction patterns varied by platform. Engagement remained elevated through the end of the period.

X: Most Active Conversation
Summary: activity on X was highest early in the period
Impeachment and corruption threads were the most active topics on X this period. Reply volume rose mid-week, then eased toward the weekend.
1,204
Posts this period
−0.241
Sentiment score
22.4K
Top repost count
Facebook: Mixed Reaction Patterns
Summary: corruption posts drew a wide mix of reactions
On Facebook, corruption-related posts drew a broad mix of reaction types. Positive-reaction totals remained the highest of any reaction type across the wider feed.
2,318
Posts this period
33.3K
Top positive reactions
3.5K
Top negative reactions
Reddit: Smaller Volume, Deeper Threads
Summary: smaller volume with longer discussion threads
Reddit carried the lowest post volume of the tracked platforms, with longer comment threads. Sentiment ran negative through the period.
−0.198
Sentiment score
54.6
Avg comment depth
265
Posts this period
YouTube: Explainer Content Led Views
Summary: engagement held steady after the news peak
Commentary channels covered the money-trail testimony in long-form explainers, which accounted for most views this period. Comment sentiment was negative.
412
Videos this period
1.9M
Total views
6:14
Avg watch time
AI Assistant
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Every story gets a live, per-platform narrative covering momentum, engagement, and analysis, refreshed through the day. The mailer you saw above is the highlight. This is where it comes from.

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PostsArticles
Marcos announces pending corruption charges against cousin Romualdez in SONA
July 28, 2026 · 7:53 PM
July 28, 2026
Live · updated 14 hrs ago
BothBriefHourly
Brief Timeline
60
Overnight
7PM – 12AM
+5
65
Morning
12AM – 6AM
+5
70
Midday
6AM – 12PM
+59
129
Evening
12PM – 6PM
Hourly Post Count
12a3a6a9a12p3p6p9p
8.4M
84.2K
12.3
19K
Keyword Hits 8
82 26 4 17
Narrative
X
Facebook
Reddit
YouTube
Evening Brief 6:00 PM
The Conversation
Corruption Case Updates
Several corruption cases moved forward this week. The Ombudsman has directed former House Speaker Martin Romualdez to respond to plunder and graft charges, and Senator Ping Lacson submitted evidence relating to questioned Taguig infrastructure projects. Other legislators also appeared in court on related cases during the same period.
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Create a well-structured worknote using the Competitive Intelligence Snapshot template.
Template selected. Preparing the source set.0:02.361
Found 128 posts and 24 articles in the topic window.0:00.330
Checked the archive for earlier matching records.0:00.001
Reviewed coverage across the tracked platforms.0:02.315
Retrieved 10 relevant sections from the topic writeups.0:00.152
Verified dates and figures against the source records.0:01.057
Compared volume across outlets and platforms.0:00.418
Assembling the document.0:00.000
Here's a competitive intelligence snapshot on the Marcos SONA, drawing from the coverage and reactions monitored this period.
Competitive Intelligence Snapshot: President Marcos
The document covers the leading storylines from the address and how volume moved across platforms, with sources linked throughout.
Coverage was concentrated in the first 48 hours. Ask a follow-up if you want any section expanded.
Romualdez charges timelineAlliance shifts
Type a message

Competitive Intelligence Snapshot

Positioning map with share of voice and framing across outlets.

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Competitive Intelligence Snapshot
Competitive Intelligence Snapshot: President Marcos…
Competitive Intelligence Snapshot: President Marcos…

Summary of Findings

  1. Leading storyline: The Romualdez case drew the largest share of SONA-related mentions across all tracked platforms, with volume concentrated in the first 48 hours after the address.
  2. Secondary threads: Economic relief measures and the EPIRA amendment debate followed at steady but lower volume, appearing most often in business and broadsheet coverage.
  3. Reaction mix: Sentiment ran mixed overall. Corruption-related posts drew strong reactions during the period.
  4. Coverage window: Mentions were concentrated in the first days after the address, with follow-up coverage tapering through the week.
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